The story

Collect your beautiful moments


A little reminder

The story of The Watch Now

The Watch Now is a meaningful awareness accessory designed in Amsterdam, created for your every day life. This is not a watch, but a wearable memo that reminds you to be thankful for the present. Meaningful, unique & inspired by the moment.

In a quest to start appreciating this journey called life, we all need a little reminder sometimes. The Watch Now is created to simplify moments and provide inspiration for a more beautiful everyday life. Your daily reminder to live in the now.

A little reminder

In a quest to start appreciating this journey called life, we all need a little reminder sometimes. The Watch Now is created to simplify moments and provide inspiration for a more beautiful everyday life. Your daily reminder to live in the now.

Meet the makers

For a couple of years we’ve been working together as business partners. Young and ambitious, but also always working and rushing through life.
With fully booked calendars we’ve tried to rescue our sanity with collecting an unnameable amount of books, podcasts and activities that teach us to live in the now. While being busy living our lives we forgot to enjoy the beautiful things that pass by. That is why we created The Watch Now collection. 


Our goal is to inspire people to be more appreciative of the things that are happening around them, both big and small. Cherish what is truly important to you. Slow down and guide yourself back into the now. We hope you enjoy your Watch Now as much as we do.