The story
Collect your beautiful moments
A little reminder
The Watch Now is a meaningful awareness accessory designed in Amsterdam, created for your every day life. This is not a watch, but a wearable memo that reminds you to be thankful for the present. Meaningful, unique & inspired by the moment.
In a quest to start appreciating this journey called life, we all need a little reminder sometimes. The Watch Now is created to simplify moments and provide inspiration for a more beautiful everyday life. Your daily reminder to live in the now.
For a couple of years we’ve been working together as business partners. Young and ambitious, but also always working and rushing through life.
With fully booked calendars we’ve tried to rescue our sanity with collecting an unnameable amount of books, podcasts and activities that teach us to live in the now. While being busy living our lives we forgot to enjoy the beautiful things that pass by. That is why we created The Watch Now collection.
Our goal is to inspire people to be more appreciative of the things that are happening around them, both big and small. Cherish what is truly important to you. Slow down and guide yourself back into the now. We hope you enjoy your Watch Now as much as we do.

MAYKE NIESTADT
Enjoy the NOW
For me, living in the now means being fully present in the now. Feeling your body, taking in all impressions and remembering that only the now really exists. My NOW watch reminds me of this. Enjoy the now!

MAYKE NIESTADT
Enjoy the NOW
For me, living in the now means being fully present in the now. Feeling your body, taking in all impressions and remembering that only the now really exists. My NOW watch reminds me of this. Enjoy the now!